Reaching New Audiences

Hurst’s Beans has been family owned since 1938, so when they came to Tactic wanting to take their business to the next level, part of the strategy was to capitalize on that aspect. The company wanted to boost its image to reach a greater audience in a way that was visually engaging, yet timeless.

Tactic paid close attention to Hurst’s values, unique qualities and nutritious products, ultimately creating a national television spot that captured these defining characteristics. Touching on sentiment, family ties and heritage, the commercial highlighted how memories can be made with a simple package of Hurst’s Beans.

The video showcases their strong sense of family, which has helped Hurst’s Beans relate to their current audience, while also gaining more attention from a larger demographic, resulting in a reenergized and more lucrative brand.

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